SEO for Ecommerce helps business owners to rank their e-commerce sites higher in the search engine page results. Investing in an e-commerce website is one of the best things business retailers can do to improve their business outcomes.
With changing shopping behaviour of consumers, business owners should also make changes in their actions.
Will it not be more profitable if you can get in touch with more consumers and serve them according to their preferences? Well, having a well-optimised e-commerce site can do this for you.
Table of Contents
Why SEO for ecommerce?
E-Commerce SEO is a set of strategies that help online business retailers to increase the traffic and conversion rate on their websites. Not only is a well-designed website enough to get in touch with more consumers.
Nowadays consumers tend to click on website that ranks higher in search engines.
According to the researchers, 37.5% of E-Commerce websites’ traffic is mainly from search engines. If the website can rank within the first two positions in the search engine, the user may click on the website.
On the other hand, it is almost like a dead website if it cannot appear on the first page of the search engine.
Is SEO important for e-commerce?
Yes, to get a higher rank in search engines, it is essential to optimize your website.
Undoubtedly running ads on social media platforms or search engines is also one of the ways of increasing traffic and conversion rate.
However, nothing can take the place of search engine optimisation as it is more cost-effective and safer for a website.
Having a clear idea about the work process of search engines is highly required to improve the rank of the website.
Besides this, staying updated is also one of the main requirements for performing successful search engine optimization as the guidelines of the search engines keep changing from time to time. Hence, an e-commerce SEO agency needs to stay updated always to provide the best results to the clients.
Search engine optimization of an e-commerce website mainly includes optimisation of headlines, internal structure, navigational structure and the description of the products.
Undoubtedly such practice will help to improve the user experience and also rank the website higher in the search engine.
For example, if a consumer is searching for women’s t-shirts on any search engine, he or she will easily get your e-commerce website if the website is already search engine optimized. Most importantly such practices will also help you to understand the requirements of the users and make further actions to improve user satisfaction in the coming future.
SEO practices for e-commerce
An effective eCommerce SEO strategy is very important for E-Commerce websites. A well-optimised website will help the users to get the products easily according to their preferences or choice. Here are some SEO tips for eCommerce that can be included to get a well-optimised e-commerce website.
1. Conducting competitor research allows getting the right direction
If you don’t know how to start your journey to get a well-optimised e-commerce website, start with competitor research.
It will allow you to understand their strategy to rank higher in search engines. It is one of the best practices of SEO for eCommerce that never disappoints the business owner in terms of getting a high rank in search engines.
Without competitor research, it is not possible for online stores to get a highly competitive advantage in this era of high competition.
Analysing the keywords used by the competitors, especially on their home pages and the top product pages is essential. You can use SEMrush to find the keywords used by your competitors. Agencies with high-quality Shopify SEO services never underestimate the power of competitor research to get a well-optimised website with a good rank in the search engine page results.
2. Optimizing product pages with more details will attract more customers
Most E-Commerce store owners focus on writing a short description of their products. But it is very important to add more information on the product pages so that the search engine can easily find the products.
SEO for eCommerce product pages can help the business owner to get more traffic and conversions. Besides adding a name for the product, it is also important to optimise the images of the products that can attract customers.
Adding customer reviews to the website will boost the confidence of the customers during their online shopping. Customers will love to purchase products that are already reviewed by other consumers.
3. Effective keyword research will add extra value to the SEO process
An e-commerce website is useless until the consumers can find the site after searching over search engines.
The best way of ranking higher in search engines is by performing better keyword research. It is important to use the most popular and relevant keywords in the industry to optimise the site with more efficiency.
No doubt using the most popular and relevant keywords will add extra value to the SEO for e-commerce websites. Every industry has different buyer intent. Besides doing keyword research you also need to understand the buyer’s intent. Uber suggest a very good tool that can help you to search the keywords used by consumers.
Semrush will provide you with the keyword intent to write more relevant and attractive content for your e-commerce site. You cannot disagree with the fact that content does matter for E-Commerce websites too.
4. Focusing on the speed of the website will help to rank higher on Google
Who likes to wait while searching for their favourite products on Google? No one. The first priority of Google is to improve user experience. Therefore, Google will rank you higher if your website does not take much time to load.
Now the question arises how to improve the speed of a website using SEO for e-commerce? Well, at first you have to reduce or subtract the unnecessary elements from the web pages. Besides this, the larger image can also reduce the speed of the page. Hence focusing on reducing the size of the image will work. Changing the web host or upgrading the hosting package will also help to increase the speed of the web pages.
5. Using schema markup is important to make the users and Google understand the content
What is schema markup? It is some HTML tags that can help in providing additional information about the web page content.
Users will easily find out the products they are looking for with the help of HTML tags. Most importantly the specific website will acquire most of the space on the first page of the search result.
The chances of getting more traffic and conversion to the website will increase with the help of schema markup.
6. Link building for the website is also a ranking factor
Link building helps our website to rank higher as it informs Google that the site already has good credibility.
However only quality links should be used for the website to avoid a speed reduction. A backlink is the best way to get more traffic to your website in an organic way.
The best way to create an effective backlink is to write a guest post on the blogs with the same niches. Using backlinks to get a better-optimised website is an effective E-commerce SEO strategy that will cost nothing.
Best tools for SEO of eCommerce
How to do SEO for eCommerce websites? Well, you have to choose the right tools to improve the SEO health of your website.
It is possible that even after applying the best strategies of SEO strategies, the business owner is not getting satisfying results.
Maybe, they are using the wrong tools to optimise their websites in a better way. Following are some of the most popular and helpful tools that can help to improve the ranking of a website in search engines.
Ubersuggest is a free online tool that helps to get the most relevant and popular keywords to boost the ranking of the site.
You just have to type the focused keyword related to your product.
The tool will give you all the keywords that can be used in your content to get in touch with more customers looking for the same products.
The business owner of the e-commerce site should always track the performance of the website. No use in wasting time on SEO strategy if your page is not on the top of the search engine page results. Isn’t it? Àhrefs is an SEO tool that helps in tracking the SEO health of the e-commerce site.
Screaming frog is a very effective tool that helps in finding out a broken link, duplicate content and other problems. The e-commerce website will improve its performance once the problems are solved. The free version of the tool is also worth it for startup websites that do not have many URL extensions.
FAQs
What is e-commerce SEO?
E-Commerce SEO is a set of strategies that help an online store stay more visible on the search engine result page.
The strategy is essential to get a higher rank to get more traffic and conversion.
How do I find SEO keywords?
Finding SEO keywords requires detailed research. The following steps are important to find SEO keywords that can help to write effective and attractive content.
Step 1: Understand the most important and relevant topics on the specific business.
Step 2: Use keyword research tools for better results.
Step 3: find out the intent of the focused keyword.
Step 4: find out the monthly search volume and keyword difficulty from the keyword research results using the best-suited tool
Is SEO worth it for e-commerce?
SEO is worth it for E-Commerce if you know the proper strategies and guidelines. Implementing the strategies of search engine optimisation helps the business owner to get the highest return on investment as compared to other processes or strategies.
E-Commerce websites will surely have a good traffic and conversion rate if they focus on optimising the website from the initial stage.
SEO will help business owners to get in touch with more consumers. Such a great advantage is not a small thing in this competitive world.
Let’s have a quick look at the e-commerce SEO checklist for good SEO health of an e-commerce website –
- Perform keyword research in a better way
- Focus on optimising product pages
- Create links to get more responses from customers
- Use schema markup to get a good rank in search engine page results.
- Conduction of competitor research is essential to understanding the market requirement.
If you follow these steps the e-commerce website will have a good traffic and conversion rate within no time.
SEO for eCommerce is a dynamic process and the e-commerce SEO guide keeps changing with search engine updates. Therefore, gaining knowledge and staying updated on a regular basis will make you the winner.
