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Social Media Advertising Services

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.

 
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Social Media Advertising Goal

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services.

Impressions
Cost per click (CPC)
Conversion rate
Average engagement rate
1
Specific
Be as clear as possible. Do you want to increase your click-through rates by 20% by the end of the year?
2
Measurable
during a monthly check-in, you should be able to determine how close you are to meeting the goal
3
Relevant
Make sure each social media KPI connects to the business’s larger goals

Test, Optimize, Repeat

A/B testing allows you to test small variations in your social media content.

Publishing paid and organic ads is just the beginning of your business. There are lots of elements within your paid and organic posts that you can test.

Social media user behavior is hard to predict, so it’s crucial to monitor your content performance and test different things frequently, changing ad attributes like color, copy, imagery, etc. to see what drives the most conversions and optimize your ad campaigns accordingly.

Our Social Media Advertising Workflow

Listening

Research

Content Marketing

Content Creation and Curation

Engagement

Community Management

Promotion

Advertising

Measurement

Metrics, KPIs, and Analytics

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